101 Automated machines, McDonalds burger bags, batteries, staples, 2011-present Contemporary British Artist Paul Chisholm hosts a one-day performance of “Mc Whimsical”
Comprising of 101 automated Mc Donalds Burger bags. The gallery becomes a circus for new ideas about how, what, when and where we consume. Mc Donalds is not singled out here however the company stands in place for the ohhh-most recognisable tour de force in global capitalisation in fact there is a term for this the Mc Economy coined by the economist magazine. The cost of a Big Mac showing each country's economic and consumerist power by the cost of a Big Mac!
The work goes deeper and asks us to question our relationship with food, agriculture, the environment, meat eating and the homogenisation of consumption and capitalist ideals.
Fast food, fast lives, fast living and the hunger of the World’s most poor people it’s only 99p that’sequivalent to the daily working wage of over 30% of the worlds working poor.
This isn’t just another piece of performance of Art but a spectacle of a 21st century Post- apocalyptic Landscape Painting.
